HSO, a Global Microsoft Solutions Partner, Acquires Aware Group

Adds next-level AI capability to HSO, furthering its ability to deliver business-relevant, advanced AI solutions to customers worldwide

AMSTERDAM, NETHERLANDS, & HAMILTON, NEW ZEALAND, August 12, 2024: HSO, a leading global business transformation partner, today announces the acquisition of New Zealand-based Aware Group (Aware). Aware specializes in leading-edge Data and AI solutions for customers worldwide.

By combining extensive business data with Aware’s expertise in configuring Copilot and Azure AI solutions, HSO is uniquely positioned to deliver significant productivity improvements to our customers.”

— Charles Lamanna, Corporate VP of Business and Industry Copilot at Microsoft

As an award-winning Microsoft solutions partner, Aware has positioned itself at the cutting edge of Data and AI solutions. For nearly a decade, the company has consistently led customers in leveraging the power of machine learning and generative AI to enhance their data strategies.

With a proven history of success, Aware has helped hundreds of companies explore AI solutions and has taken dozens of these experiments from prototype to production, many of which have saved clients millions annually in operational costs and created efficiencies of up to 99%.

Brandon Hutcheson, CEO Aware, comments, “As part of HSO, we will be able to accelerate our mission to create a worldwide impact with Data and AI. HSO’s deep industry knowledge and expertise with Microsoft Dynamics 365 together with Aware’s proven expertise in developing and deploying customized AI and data processing solutions, position us as a leading global force in the rapidly evolving AI business landscape.”

By leveraging Aware’s deep expertise in using Copilot, Azure AI solutions, repeatable offerings and proven ready-to-use AI models, HSO will accelerate time-to-market and ensure effective deployment of advanced AI-driven solutions for their customers and establish itself as the premier global Microsoft partner for business and AI transformation using the Microsoft Cloud.

Peter J. ter Maaten, Founder and CEO of HSO, remarked, “We are excited to welcome Aware to HSO. This acquisition strategically increases HSO’s Data and AI capabilities, furthering our ability to deliver emerging technology solutions to customers globally. With the addition, HSO’s repository of AI use cases has been significantly expanded to help customers accelerate their AI transformation to enhance employee experiences, transform customer interactions and reshape business processes and operational strategies.”

“HSO is a global leader in providing Microsoft business applications,” said Charles Lamanna, Corporate Vice President of Business and Industry Copilot at Microsoft. “By combining extensive business data with Aware’s expertise in configuring Copilot and Azure AI solutions, HSO is uniquely positioned to deliver significant productivity improvements to our customers.”

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