Incubated at M S University, Aniradichita leads new way of reviving conventional art forms
Vadodara: At a time when tech startups, e-learning startups or edutech startups are in vogue, a dramatics-based startup, touted to be India’s first is grabbing attention. Incubated at M S University, Aniradichita is leading a new way of reviving the conventional art forms which have depleted over the years.
“We want to build a community of aspiring artistes and not only train them but also make them such that they can take the message forward of the beautiful art forms that we have,” says its 28-year-old founder, Aniket Pandya.
A 2013 engineering graduate, Pandya had joined a residential course on entrepreneurship and creativity after securing All India Rank 1 in National Creativity Aptitude Test conducted by IIT Delhi.
After venturing into the corporate sector, he worked with a private firm during the day, took part in rehearsals during evenings and made films in Ahmedabad during weekends before he finally quit his job to follow his passion.
In the first year of its inception, Aniradichita’s research work on depleting art forms has won international recognition under the patronage of UNESCO.
Aniradichita theatre and films has gone international with its documentary featuring Harold D’Souza, the Indian American activist, who was member of former US President Donald Trump’s advisory council on human trafficking. It was showcased at “See it, End it” Film Festival, Los Angeles, California.
It also has official tie-ups with Eyes Open International, an organization which works extensively for human trafficking and is operational in 50 countries.
“We are fighting the perils of human trafficking by creating awareness by the medium of short films, documentaries and street plays,” said Pandya.
The startup crafted ‘Abhivyaktitvam’ as special workshops for the mentally retarded adolescents where the children were taught dramatic skills and also ‘navarasa’ through which they could express themselves well.
“We also shot a documentary video for Lakshya Trust named “Garima Greh” for the ministry of social justice and empowerment. It became the inaugural video for the shelter home of the LGBTQ community led by Prince Manvendra Singh Gohil,” he said.
The startup team has been working on theatre workshops – Abhibhavam – through which smaller towns like Amreli, Jasdan and Morbi among others have been covered for acting and direction workshops.
“So far, we have trained over 150 students and our target is to touch 500 mark by March end,” he said.
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