Influencer Marketing Platform Market 2023-2027|CAGR accelerating at 30.9% by 2027|Segmentation by Application, Business segment, Geography|Technavio

NEW YORK, June 26, 2023 /PRNewswire/ — According to projections, the market size for Influencer marketing platform will grow by USD 37.38 billion. Providing a massive array of influencers’ statistics is one of the factors driving the market for Influencer marketing platform. Other factors such as expanding alliances, mergers, and acquisitions are expected to increase demand. Between 2022 and 2027, the market for Influencer marketing is forecasted to expand at a CAGR of 30.9%.

Influencer marketing platform market report goes into great detail about market segmentation by application (fashion and lifestyle, food and entertainment, travel and holiday, sports and fitness, and others), business segment (large enterprise, small, and medium enterprise), and geography (North America, Europe, APAC, Middle East and Africa, and South America).

Influencer marketing platform market trends

AI is increasingly being used in influencer marketing platform and is an important trend in the market. When AI is combined with content marketing, marketers can develop automated content for simple tales such as sports reports and financial updates. Influencer marketing systems assist in directly linking important data such as brand mentions, traffic, and conversions to an influencer’s unique objectives. Influencers may accomplish this in real-time and track their progress in gaining followers and increasing engagement on social media. As a result, it is likely to propel the global influencer marketing platforms market throughout the forecast period.

Know more about the trends such as Influencer marketing platforms building customer trust and brand image along with market challenges. Click here to get the sample report!

Influencer marketing platform market landscape & market vendors

The market study covers the market’s adoption lifecycle, from the innovator’s stage to the laggard’s stage. It focuses on penetration-based adoption rates in various regions. Furthermore, the research offers important buying criteria and price sensitivity drivers to assist businesses in evaluating and developing their growth strategy.

Major market vendors

The market is driven by the presence of several global and regional vendors, such as AspireIQ Inc. and Captiv8 Inc. To assist clients in understanding the larger business environment as well as the strengths and weaknesses of important market competitors, qualitative and quantitative vendor analysis has been undertaken. Data is assessed qualitatively to classify suppliers as pure play, category-focused, industry-focused, and diversified, & statistically to classify vendors as dominant, leading, robust, tentative, and weak.

Learn more about vendors such as Cision US Inc., CreatorIQ, Emplifi Inc, Estalea and other vendors in the market. Click here to get sample reports for more insights!

Regional insights

During the projected period, North America is expected to contribute 34% to worldwide market growth. Ad blocking solution usage by users is projected to enhance market growth even more. The rising usage of the Internet for advertising has also drastically altered many organizations’ economic models and provided new chances for marketers to reach their target audience.

Analysts at Technavio have thoroughly discussed the geographical trends and factors that will affect the market throughout the projected period.

Here is an Exclusive report talking about market scenarios with a historical period (2017-2021) and forecast period (2023-2027). Download Sample Report in minutes!

Register today and gain instant access to 17,000+ market research reports.

Technavio’s SUBSCRIPTION platform

Related Report:

In-app Advertising Market: Between 2022 and 2027, the in-app advertising market is expected to increase at a CAGR of 20.5%. The market is expected to grow by USD 199.21 billion. The market’s growth is dependent on various variables, including the increasing use of smartphones, increased app usage, and high levels of engagement in advertising.

Social Networking Market : Between 2022 and 2027, the social networking industry is expected to develop at a CAGR of 16.9%. The market is expected to grow by USD 163.6 billion. The market’s expansion is dependent on numerous factors, including rising Internet penetration, vendor alliances and partnerships, and soaring demand for video content.

Don’t miss out on critical insights, purchase our report now!

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Business Segment
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022 

• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global – Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Global – Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global influencer marketing platform market 2017 – 2021 
• Exhibit 18: Historic Market Size – Data Table on global influencer marketing platform market 2017 – 2021 ($ billion)

• 4.2 Application Segment Analysis 2017 – 2021
• Exhibit 19: Historic Market Size – Application Segment 2017 – 2021 ($ billion)

• 4.3 Enterprise Segment Analysis 2017 – 2021
• Exhibit 20: Historic Market Size – Enterprise Segment 2017 – 2021 ($ billion)

• 4.4 Geography Segment Analysis 2017 – 2021
• Exhibit 21: Historic Market Size – Geography Segment 2017 – 2021 ($ billion)

• 4.5 Country Segment Analysis 2017 – 2021
• Exhibit 22: Historic Market Size – Country Segment 2017 – 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis – Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition – Five forces 2022 and 2027

6 Market Segmentation by Application

• 6.1 Market segments 
• Exhibit 30: Chart on Application – Market share 2022-2027 (%)
• Exhibit 31: Data Table on Application – Market share 2022-2027 (%)

• 6.2 Comparison by Application 
• Exhibit 32: Chart on Comparison by Application
• Exhibit 33: Data Table on Comparison by Application

• 6.3 Fashion and lifestyle – Market size and forecast 2022-2027 
• Exhibit 34: Chart on Fashion and lifestyle – Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Data Table on Fashion and lifestyle – Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Chart on Fashion and lifestyle – Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Fashion and lifestyle – Year-over-year growth 2022-2027 (%)

• 6.4 Food and entertainment – Market size and forecast 2022-2027 
• Exhibit 38: Chart on Food and entertainment – Market size and forecast 2022-2027 ($ billion)
• Exhibit 39: Data Table on Food and entertainment – Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Chart on Food and entertainment – Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Food and entertainment – Year-over-year growth 2022-2027 (%)

• 6.5 Travel and holiday – Market size and forecast 2022-2027 
• Exhibit 42: Chart on Travel and holiday – Market size and forecast 2022-2027 ($ billion)
• Exhibit 43: Data Table on Travel and holiday – Market size and forecast 2022-2027 ($ billion)
• Exhibit 44: Chart on Travel and holiday – Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Travel and holiday – Year-over-year growth 2022-2027 (%)

• 6.6 Sports and fitness – Market size and forecast 2022-2027 
• Exhibit 46: Chart on Sports and fitness – Market size and forecast 2022-2027 ($ billion)
• Exhibit 47: Data Table on Sports and fitness – Market size and forecast 2022-2027 ($ billion)
• Exhibit 48: Chart on Sports and fitness – Year-over-year growth 2022-2027 (%)
• Exhibit 49: Data Table on Sports and fitness – Year-over-year growth 2022-2027 (%)

• 6.7 Others – Market size and forecast 2022-2027
• Exhibit 50: Chart on Others – Market size and forecast 2022-2027 ($ billion)
• Exhibit 51: Data Table on Others – Market size and forecast 2022-2027 ($ billion)
• Exhibit 52: Chart on Others – Year-over-year growth 2022-2027 (%)
• Exhibit 53: Data Table on Others – Year-over-year growth 2022-2027 (%)

• 6.8 Market opportunity by Application 
• Exhibit 54: Market opportunity by Application ($ billion)
• Exhibit 55: Data Table on Market opportunity by Application ($ billion)

7 Market Segmentation by Business Segment

• 7.1 Market segments 
• Exhibit 56: Chart on Market Segmentation by Business Segment – Market share 2022-2027 (%)
• Exhibit 57: Data Table on Market Segmentation by Business Segment – Market share 2022-2027 (%)

• 7.2 Comparison by Market Segmentation by Business Segment
• Exhibit 58: Chart on Comparison by Market Segmentation by Business Segment
• Exhibit 59: Data Table on Comparison by Market Segmentation by Business Segment

• 7.3 Large enterprise – Market size and forecast 2022-2027
• Exhibit 60: Chart on Large enterprise – Market size and forecast 2022-2027 ($ billion)
• Exhibit 61: Data Table on Large enterprise – Market size and forecast 2022-2027 ($ billion)
• Exhibit 62: Chart on Large enterprise – Year-over-year growth 2022-2027 (%)
• Exhibit 63: Data Table on Large enterprise – Year-over-year growth 2022-2027 (%)

• 7.4 Small and medium enterprise – Market size and forecast 2022-2027 
• Exhibit 64: Chart on Small and medium enterprise – Market size and forecast 2022-2027 ($ billion)
• Exhibit 65: Data Table on Small and medium enterprise – Market size and forecast 2022-2027 ($ billion)
• Exhibit 66: Chart on Small and medium enterprise – Year-over-year growth 2022-2027 (%)
• Exhibit 67: Data Table on Small and medium enterprise – Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Market Segmentation by Business Segment 
• Exhibit 68: Market opportunity by Market Segmentation by Business Segment ($ billion)
• Exhibit 69: Data Table on Market opportunity by Market Segmentation by Business Segment ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 71: Chart on Market share by geography 2022-2027 (%)
• Exhibit 72: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 73: Chart on Geographic comparison
• Exhibit 74: Data Table on Geographic comparison

• 9.3 North America – Market size and forecast 2022-2027
• Exhibit 75: Chart on North America – Market size and forecast 2022-2027 ($ billion)
• Exhibit 76: Data Table on North America – Market size and forecast 2022-2027 ($ billion)
• Exhibit 77: Chart on North America – Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on North America – Year-over-year growth 2022-2027 (%)

• 9.4 Europe – Market size and forecast 2022-2027
• Exhibit 79: Chart on Europe – Market size and forecast 2022-2027 ($ billion)
• Exhibit 80: Data Table on Europe – Market size and forecast 2022-2027 ($ billion)
• Exhibit 81: Chart on Europe – Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on Europe – Year-over-year growth 2022-2027 (%)

• 9.5 APAC – Market size and forecast 2022-2027
• Exhibit 83: Chart on APAC – Market size and forecast 2022-2027 ($ billion)
• Exhibit 84: Data Table on APAC – Market size and forecast 2022-2027 ($ billion)
• Exhibit 85: Chart on APAC – Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on APAC – Year-over-year growth 2022-2027 (%)

• 9.6 Middle East and Africa – Market size and forecast 2022-2027 
• Exhibit 87: Chart on Middle East and Africa – Market size and forecast 2022-2027 ($ billion)
• Exhibit 88: Data Table on Middle East and Africa – Market size and forecast 2022-2027 ($ billion)
• Exhibit 89: Chart on Middle East and Africa – Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on Middle East and Africa – Year-over-year growth 2022-2027 (%)

• 9.7 South America – Market size and forecast 2022-2027
• Exhibit 91: Chart on South America – Market size and forecast 2022-2027 ($ billion)
• Exhibit 92: Data Table on South America – Market size and forecast 2022-2027 ($ billion)
• Exhibit 93: Chart on South America – Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on South America – Year-over-year growth 2022-2027 (%)

• 9.8 US – Market size and forecast 2022-2027
• Exhibit 95: Chart on US – Market size and forecast 2022-2027 ($ billion)
• Exhibit 96: Data Table on US – Market size and forecast 2022-2027 ($ billion)
• Exhibit 97: Chart on US – Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on US – Year-over-year growth 2022-2027 (%)

• 9.9 Germany – Market size and forecast 2022-2027
• Exhibit 99: Chart on Germany – Market size and forecast 2022-2027 ($ billion)
• Exhibit 100: Data Table on Germany – Market size and forecast 2022-2027 ($ billion)
• Exhibit 101: Chart on Germany – Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on Germany – Year-over-year growth 2022-2027 (%)

• 9.10 China – Market size and forecast 2022-2027
• Exhibit 103: Chart on China – Market size and forecast 2022-2027 ($ billion)
• Exhibit 104: Data Table on China – Market size and forecast 2022-2027 ($ billion)
• Exhibit 105: Chart on China – Year-over-year growth 2022-2027 (%)
• Exhibit 106: Data Table on China – Year-over-year growth 2022-2027 (%)

• 9.11 UK – Market size and forecast 2022-2027
• Exhibit 107: Chart on UK – Market size and forecast 2022-2027 ($ billion)
• Exhibit 108: Data Table on UK – Market size and forecast 2022-2027 ($ billion)
• Exhibit 109: Chart on UK – Year-over-year growth 2022-2027 (%)
• Exhibit 110: Data Table on UK – Year-over-year growth 2022-2027 (%)

• 9.12 Japan – Market size and forecast 2022-2027
• Exhibit 111: Chart on Japan – Market size and forecast 2022-2027 ($ billion)
• Exhibit 112: Data Table on Japan – Market size and forecast 2022-2027 ($ billion)
• Exhibit 113: Chart on Japan – Year-over-year growth 2022-2027 (%)
• Exhibit 114: Data Table on Japan – Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 115: Market opportunity by geography ($ billion)
• Exhibit 116: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers 

• 10.2 Market challenges 

• 10.3 Impact of drivers and challenges 
• Exhibit 117: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends 

11 Vendor Landscape

• 11.1 Overview 

• 11.2 Vendor landscape 
• Exhibit 118: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 119: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 120: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 121: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 122: Matrix on vendor position and classification

• 12.3 AspireIQ Inc. 
• Exhibit 123: AspireIQ Inc. – Overview
• Exhibit 124: AspireIQ Inc. – Product / Service
• Exhibit 125: AspireIQ Inc. – Key offerings

• 12.4 Cision US Inc. 
• Exhibit 126: Cision US Inc. – Overview
• Exhibit 127: Cision US Inc. – Product / Service
• Exhibit 128: Cision US Inc. – Key offerings

• 12.5 CreatorIQ 
• Exhibit 129: CreatorIQ – Overview
• Exhibit 130: CreatorIQ – Product / Service
• Exhibit 131: CreatorIQ – Key offerings

• 12.6 Emplifi Inc 
• Exhibit 132: Emplifi Inc – Overview
• Exhibit 133: Emplifi Inc – Product / Service
• Exhibit 134: Emplifi Inc – Key offerings

• 12.7 Estalea 
• Exhibit 135: Estalea – Overview
• Exhibit 136: Estalea – Product / Service
• Exhibit 137: Estalea – Key offerings

• 12.8 ExpertVoice Inc. 
• Exhibit 138: ExpertVoice Inc. – Overview
• Exhibit 139: ExpertVoice Inc. – Product / Service
• Exhibit 140: ExpertVoice Inc. – Key offerings

• 12.9 Fashion GPS Inc. 
• Exhibit 141: Fashion GPS Inc. – Overview
• Exhibit 142: Fashion GPS Inc. – Product / Service
• Exhibit 143: Fashion GPS Inc. – Key offerings

• 12.10 IZEA Worldwide Inc. 
• Exhibit 144: IZEA Worldwide Inc. – Overview
• Exhibit 145: IZEA Worldwide Inc. – Product / Service
• Exhibit 146: IZEA Worldwide Inc. – Key offerings

• 12.11 JuliusWorks Inc. 
• Exhibit 147: JuliusWorks Inc. – Overview
• Exhibit 148: JuliusWorks Inc. – Product / Service
• Exhibit 149: JuliusWorks Inc. – Key offerings

• 12.12 Linqia Inc. 
• Exhibit 150: Linqia Inc. – Overview
• Exhibit 151: Linqia Inc. – Product / Service
• Exhibit 152: Linqia Inc. – Key offerings

• 12.13 Lumanu Inc. 
• Exhibit 153: Lumanu Inc. – Overview
• Exhibit 154: Lumanu Inc. – Product / Service
• Exhibit 155: Lumanu Inc. – Key offerings

• 12.14 Mavrck LLC 
• Exhibit 156: Mavrck LLC – Overview
• Exhibit 157: Mavrck LLC – Product / Service
• Exhibit 158: Mavrck LLC – Key offerings

• 12.15 Meltwater NV 
• Exhibit 159: Meltwater NV – Overview
• Exhibit 160: Meltwater NV – Product / Service
• Exhibit 161: Meltwater NV – Key offerings

• 12.16 Quotient Technology Inc. 
• Exhibit 162: Quotient Technology Inc. – Overview
• Exhibit 163: Quotient Technology Inc. – Product / Service
• Exhibit 164: Quotient Technology Inc. – Key offerings

• 12.17 Upfluence Inc. 
• Exhibit 165: Upfluence Inc. – Overview
• Exhibit 166: Upfluence Inc. – Product / Service
• Exhibit 167: Upfluence Inc. – Key offerings

13 Appendix

• 13.1 Scope of the report 

• 13.2 Inclusions and exclusions checklist
• Exhibit 168: Inclusions checklist
• Exhibit 169: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 170: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 171: Research methodology
• Exhibit 172: Validation techniques employed for market sizing
• Exhibit 173: Information sources

• 13.5 List of abbreviations 
• Exhibit 174: List of abbreviations

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contact
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/

SOURCE Technavio