• A high-level delegation will seek to promote Italian creative industry in India
• FICCI FRAMES 2020, to be held on 18-20 March 2020 in Mumbai
• Italy to be the partner country at FICCI FRAMES 2020
New Delhi, India, January 1, 2020 : The 21st edition of FICCI FRAMES, organized by FICCI, is slated to take place from 18 to 20 March 2020 in Mumbai and Italy has been finalized as a partner country.Â
A high-level delegation from the Italian media and entertainment industry will take part in the event with the aim to promote the Italian creative industry in India. The delegation will comprise Italian filmmakers, writers, producers, animation studio heads, film technology professionals, film commissions of various regions of Italy, and so on.Â
The Italian delegation will share their knowledge and best practices in different verticals of the media and entertainment sector through masterclasses and workshops, and also through business-to-business meetings with their Indian counterparts to discuss business tie-ups, co-productions, content buying and selling, etc.
Italy will also set up a country pavilion, organized by the Italian Trade Agency, at FICCI FRAMES 2020  to showcase potential film-shooting locations in Italy along with various incentives available for filmmakers. Indian states will also get an opportunity to showcase their shooting locations to the Italian producers.
India and Italy have already signed a co-production treaty, and Italy’s participation at FICCI FRAMES will be a further boost to co-production activities between the producers of both countries apart from strengthening business ties in the media and entertainment sector.Â
FICCI Frames 2020 :
Over the last 20 years, FICCI FRAMES, the most definitive annual global convention on the entertainment business in Asia, has grown in strength, stature and horizon.FRAMES not only facilitates communication and exchange between key industry figures, influencers and policy makers, it is also an unparalleled platform for the exchange of ideas and knowledge between individuals, countries and conglomerates. FRAMES has brought together more the 400,000 professionals from India and abroad representing the various sectors of the industry.
The three eventful days of FRAMES are pulsating with activity – sessions, keynotes, workshops, masterclasses, policy round tables, B2B meetings, exhibition, cultural evening, networking events and a meeting of the best minds in the business under a single umbrella. FICCI FRAMES, will be a three-day event that will provide a platform for the exchange of ideas and knowledge between individuals, countries and conglomerates in the media and entertainment industry.
