JSW MG Motor India launched a series of pioneering electric vehicle (EV) innovations at DriEV.Bharat. This event was organized by the company at Bharat Mandapam, New Delhi, in partnership with leading industry players from diverse automotive and EV ecosystem domains. This first-of-its-kind event reflects the unwavering commitment of the manufacturer to advancing EV technology and the faster adoption of electric vehicles along with building a robust EV infrastructure for a hassle-free ownership experience. The event featured the launch of – eHUB by MG, the Industry’s first and largest charging platform by an OEM; of Project REVIVE, focused on repurposing EV batteries beyond cars; of EVPEDIA, India’s first dedicated educational and knowledge platform for electric car users; the MG-Jio Innovative Connectivity Platform (MG-Jio ICP), which will be standard in all upcoming MG vehicles.
Underscoring the company’s commitment to innovation and sustainability, the industry’s first charging platform, eHUB by MG was introduced at the event. This is intended to simplify the EV charging experience for customers nationwide by providing them with a single platform. The company also introduced Project REVIVE, an initiative in partnership with TERI, Lohum and BatX, aimed at repurposing EV batteries beyond cars to provide a second life as renewable energy storage systems for sustainable community applications. This initiative promotes a circular economy, a system aimed at eliminating waste and the continual use of resources through principles of reuse, repair, and recycling, and supports India’s clean energy goals. Reinforcing its commitment to enhancing consumer awareness and addressing their queries, JSW MG Motor India launched EVPEDIA—an industry-first dedicated EV education platform. This initiative provides reliable, accurate, and engaging information on EV technology, benefits, costs, and maintenance. By debunking myths and fostering informed decisions, EVPEDIA builds EV advocacy and promotes broader EV adoption.
The carmaker also announced that all upcoming MG cars will feature the MG-Jio Innovative Connectivity Platform (MG-Jio ICP) as a standard inclusion. This is a technology stack which introduces several firsts, including the MG App Store for in-car gaming, entertainment, and learning, superior voice capability in six Indian languages, and a groundbreaking Home-to-Car functionality. At the event, a panel discussion amongst industry experts, such as EY and IIT was held about the long-term benefits of EVs.
Gaurav Gupta, Chief Growth Officer at JSW MG Motor India, highlighted the company’s vision to redefine the future of electric mobility in India, stating, “DriEV.Bharat reflects our unwavering commitment to advancing EV technology and enhancing the user experience to accelerate EV adoption. With initiatives such as our unified charging platform, battery second-life project, EV education, and the MG-Jio ICP, we are empowering the industry as well as our customers with smarter, more sustainable choices.”
