NEW YORK, Nov. 11, 2022 /PRNewswire/ — The marketing consulting market size is expected to grow by USD 3.83 billion, accelerating at a CAGR of 4.75% between 2021 and 2026. With a focus on identifying dominant industry influencers, Technavio’s reports present a detailed study by the way of synthesis, and summation of data from multiple sources. This report offers an up-to-date analysis of the current market scenario, the latest trends and drivers, and the overall market environment. Read Our FREE Sample Report
Marketing Consulting Market 2022-2026: Scope
To help businesses improve their market position, the marketing consulting market provides a detailed analysis of around 25 vendors operating in the market. Some of these vendors include Bain and Co. Inc., BearingPoint Holding BV, Boston Consulting Group Inc., Deloitte Touche Tohmatsu Ltd., Elixirr International plc, Ernst & Young Global Ltd., KPMG International Cooperative, McKinsey and Co., Nielsen Holdings PLC, and PricewaterhouseCoopers LLP.
The report also covers the following areas:
Marketing Consulting Market 2022-2026: Vendor Analysis
The rising need for improved customer digital experience will offer immense growth opportunities. To leverage the current opportunities, market vendors must strengthen their foothold in the fast-growing segments, while maintaining their positions in the slow-growing segments. The marketing consulting market is fragmented, and the degree of fragmentation will accelerate during the forecast period. Technavio identifies the following as the dominant players in the market.
- Bain and Co. Inc.: The company offers marketing consulting solutions that help in transforming marketing with a practical, proven combination of analytics, customer-centric data insights, and a test-and-learn approach, under the brand name of Bain and company.
- BearingPoint Holding BV: The company offers marketing consulting solutions that generate sustainable growth by identifying the best marketing strategy by focusing on customer needs and innovating with new value propositions and personalize customer engagement through precision marketing enablers to maximize digital campaign ROI with the help and knowledge from digital marketing platform certified consultants, under the brand name of BearingPoint Holding.
- Boston Consulting Group Inc.: The company offers marketing consulting solutions by balancing go-to-market innovations with traditional sales-force lever and creating value propositions and experiences that resonate with customers, under the brand name of Boston Consulting.
- Deloitte Touche Tohmatsu Ltd.: The company offers marketing consulting solutions that help in elevating the human experience in health and human services and leveraging customer engagement platforms for a better, more personalized experience, under the brand name of Deloitte.
- Elixirr International plc: The company offers marketing consulting solutions by leveraging emerging technology and identifying game-changing partnerships to set new performance benchmarks and incubating new propositions and rapidly scaling emerging businesses that disrupt the status quo, under the brand name of Elixirr.
- Ernst & Young Global Ltd.
- KPMG International Cooperative
- McKinsey and Co.
- Nielsen Holdings PLC
- PricewaterhouseCoopers LLP
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Marketing Consulting Market 2022-2026: Segmentation
- Service
- MMICS
- SDCS
- Others
The market growth by the MMICS segment will be significant during the forecast period. The segment includes planning and organization, competitive analysis, customer analysis, marketing audits, and market evaluation. The segment enables consultants to analyze internal strengths and weaknesses and determine which types of goods and services can be offered to different demographics.
- Geography
- North America
- Europe
- APAC
- MEA
- South America
35% of the market growth will come from North America during the forecast period. The growth of new research firms and the availability of various databases are driving the growth of the regional market. Identify other key segments and regions in the market. Download Free Sample Report
Marketing Consulting Market 2022-2026: Key Highlights
- CAGR of the market during the forecast period 2022-2026
- Detailed information on factors that will assist marketing consulting market growth during the next five years
- Estimation of the marketing consulting market size and its contribution to the parent market
- Predictions on upcoming trends and changes in consumer behavior
- The growth of the marketing consulting market
- Analysis of the market’s competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of marketing consulting market vendors
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- The testing, inspection, and certification market share in Japan is expected to increase by USD 3.07 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 3.94%. The increase in vehicle recalls is notably driving the testing, inspection, and certification market growth in Japan, although factors such as high lead time for TIC processes in the automotive industry may impede the market growth.
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Marketing Consulting Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.75% |
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Market growth 2022-2026 |
USD 3.83 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
3.07 |
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Regional analysis |
North America, Europe, APAC, MEA, and South America |
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Performing market contribution |
North America at 35% |
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Key consumer countries |
US, China, Germany, UK, and Canada |
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Competitive landscape |
Leading companies, competitive strategies, consumer engagement scope |
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Companies profiled |
Bain and Co. Inc., BearingPoint Holding BV, Boston Consulting Group Inc., Deloitte Touche Tohmatsu Ltd., Elixirr International plc, Ernst & Young Global Ltd., KPMG International Cooperative, McKinsey and Co., Nielsen Holdings PLC, and PricewaterhouseCoopers LLP |
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Market Dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, and market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of contents:
Executive Summary
Market Landscape
- Market ecosystem
- Value chain analysis
Market Sizing
- Market definition
- Market segment analysis
- Market size 2021
- Market outlook: Forecast for 2021 – 2026
Five Forces Analysis
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
Market Segmentation by Service
- Market segments
- Comparison by Service
- MMICS – Market size and forecast 2021-2026
- SDCS – Market size and forecast 2021-2026
- Others – Market size and forecast 2021-2026
- Market opportunity by Service
Customer landscape
Geographic Landscape
- Geographic segmentation
- Geographic comparison
- North America – Market size and forecast 2021-2026
- Europe – Market size and forecast 2021-2026
- APAC – Market size and forecast 2021-2026
- MEA – Market size and forecast 2021-2026
- South America – Market size and forecast 2021-2026
- Key leading countries
- Market opportunity by geography
- Market drivers
- Market challenges
- Market trends
Vendor Landscape
- Overview
- Landscape disruption
Vendor Analysis
- Vendors covered
- Market positioning of vendors
- Bain and Co. Inc.
- BearingPoint Holding BV
- Boston Consulting Group Inc.
- Deloitte Touche Tohmatsu Ltd.
- Elixirr International plc
- Ernst & Young Global Ltd.
- KPMG International Cooperative
- McKinsey and Co.
- Nielsen Holdings PLC
- PricewaterhouseCoopers LLP
Appendix
- Scope of the report
- Currency conversion rates for US$
- Research methodology
- List of abbreviations
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