MUMBAI: MMA, formerly known as the Mobile Marketing Association, a not-for-profit trade body focussed on modern marketing, will be virtually hosting its annual flagship event, MMA Impact India 2021, on May 20 and 21, 2021.
Themed ‘Simplify. Simplify. Amplify.’, MMA Impact India will bring together an ecosystem of publishers, agencies, marketers, and technology enablers to accelerate modern marketing practices. The industry-led event will also see conversations amongst leaders on upcoming trends and challenges in the modern marketing landscape.
The focus for this year’s edition is ‘Modern Marketing’, which is led by MMA’s India councils that are working towards key pillars and growth frameworks in this space. The key pillars are e-commerce, Martech, Brand Safety, Voice & Audio, Modern Creativity and Modern Media formats.
Moneka Khurana, country head – India, MMA said, “Impact is a credible global series focused on ‘Shaping the future of modern marketing’ as its theme. The event is well timed in India given the need to enable industry expertise, insights, and provide body of work which can help marketers in these challenging times to accelerate modern marketing practices and better connect with consumers in an increasingly dynamic and connected world. With higher digital adoption by consumers, today’s marketers need to understand consumer behaviour patterns and deliver personalised marketing experiences. This is key to be a winning marketing organization and seek higher business returns.”
The two-day event will see participation from renowned Indian and global experts.
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