National, 8th August, 2024: 30% of Nifty 100 companies, including marquee names such as Kotak, Cholamandalam, Titan, Trent, and many more, use apna for their diverse hiring needs, forming a significant part of their growing base of paying customers. Apna.co has facilitated 1000+ job applications per day in the last 12 months for these companies. Of these applications, 50% were for roles in the Banking, Financial Services, and Insurance (BFSI) sectors, while other sectors gaining traction included Automotive, Retail, Consumer Durables, and Information Technology.
Interestingly, nearly half the job postings were for roles in Tier 2 and Tier 3 cities such as Jabalpur, Rajkot, Indore, Lucknow, Guwahati, Raipur, Varanasi, and Visakhapatnam, indicating a growing demand beyond metro areas. Non-metro cities contributed to 45% of the job applications coming from these regions, showcasing a rising talent pool in smaller cities. Key roles in demand included Financial Advisor, Field Sales Executive, Retail Store Manager, Financial Consultant, Life Insurance Advisor & Customer Support Executive amongst others.
Notably, 35% of the job applications were from women applying for roles such as Financial Consultant, Telesales Executive, HR Executive, Retail Relationship Manager and Customer Care Executive. This highlights increased female participation in securing positions at large corporations. This trend aligns with the Periodic Labour Force Survey, which showed that the participation rate of women in the workforce grew from 23.3% in 2017 to 37% in 2023.
Additionally, around 50% of young job seekers with 0-6 months of experience have shown keen interest in roles posted by Nifty companies.
Speaking on this development, Nirmit Parikh, CEO of apna, said, “Apna.co is not just connecting job seekers with employers; we are building the foundation for India’s next billion. By empowering top Nifty 100 companies and driving economic progress across Metros, Tier 2 and Tier 3 cities, we are paving the way for a brighter, more inclusive future. Our enterprise business has seen substantial growth, with the number of paid customers increasing by 40% year-on-year. This reflects our successful shift towards monetization while continuing to expand our reach and impact.”
