• Marks five years in India; drives robust offline expansion plans across India ; Leading the premium smartphone segment with 95% YoY growth as per Counterpoint report
• Announces a series of incredible offers to give back to its India community
Bangalore, India, December 5, 2019 : OnePlus, global technology brand, marked its sixth-anniversary celebration globally. Since its inception in 2013, the brand has witnessed major success across regions worldwide, making it one of the most popular smartphone brands with its flagship devices.
Over the last six years, the brand has received remarkable response in markets like India, North America, Europe and China. And in the last two years, the brand has firmly established its premium positioning in India, registering a tremendous year-on-year growth of 95% as per the recent Counterpoint quarterly research report for Q3 2019. OnePlus also emerged among the fastest-growing smartphone brands this quarter as per the report, witnessing immense growing popularity among Indian consumers.
OnePlus recently opened its first R&D facility in India, which will eventually serve as the brand’s biggest R&D facility in three years. The brand is also actively expanding in the offline segment in India, further penetrating into tier 2 markets and beyond. As part of its robust retail expansion plan, OnePlus aims to operate across 5000+ offline stores and service centres by the end of next year.
Marking the anniversary celebration, Vikas Agarwal, General Manager, OnePlus India, shared, The last six years have been a remarkable journey for OnePlus as a brand with several successes and new learnings. 2019, has been a special year for us with the launch of our OnePlus 7 Series, bringing in the all-new product portfolio OnePlus TV, to creating the first-ever OnePlus Music Festival and opening our largest R&D facility in India.
He further added, In line with these efforts, we are also actively expanding our retail presence across India, bringing the premium tech experience to all aspiring OnePlus users across all regions in India. We are thankful to our community for playing an integral role in shaping the brand’s identity and helping us elevate our product positioning. We hope our community would be able to make the most of these exciting celebration offers. We are positive that these series of exciting anniversary offers would provide our current OnePlus community members as well as interested, potential users the opportunity to truly enjoy OnePlus’s innovative technology.
As a mark of celebrating its successful journey in India, and in an effort to give back to its thriving OnePlus community in India, OnePlus has announced a range of incredible offers, providing a special opportunity for its users to upgrade to the latest OnePlus 7 series devices. OnePlus users and customers can avail these offers starting on Friday, 6 December 2019 until Tuesday, 17 December 2019. OnePlus is also offering a discount from INR 2,000 up to INR 6,000 on OnePlus 7 Pro and OnePlus 7T.
Additionally, customers can also avail an instant discount of INR 2,000, INR 1,500 and INR 3,000 on purchase of OnePlus 7 Pro, OnePlus 7T and OnePlus 7T Pro respectively across all OnePlus sales platforms on HDFC card transactions. The brand will also provide a series of special no-cost EMI up to six months on Amazon.in, OnePlus.in and OnePlus experience stores for OnePlus 7 Pro, OnePlus 7T and OnePlus 7T Pro.
