If you’re a Prime Video subscriber, you’ll soon have additional streaming options.
Amazon announced that, later this month, Apple TV+ will be available as an add-on to existing Prime subscriptions. For $9.99 a month, you can get Apple shows like The Morning Show, Pachinko, Shrinking, Loot, and Palm Royale, plus exclusive MLB and MLS games, and more.
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The price is exactly what you’d pay if you subscribed to Apple TV+ on its own.
The biggest advantage to signing up for these compared to standalone versions is that you get one bill for one app across all your devices — and all your content is in one place. Another big advantage is that this will allow Android users to stream Apple+ content for the first time. To date, Apple TV+ has an app for Android TV, Google TV, and iOS devices, but not Android.
Prime Video has a huge lineup of add-on subscriptions available, with more than 100 to choose from — including Max, Paramount+, and MLB.TV. Sports streaming rights can be tricky sometimes, but given that live sports are mentioned in Amazon’s announcement, it’s safe to assume they are included.
Apple TV+ debuted in 2019, but despite its generally high production budgets, critically acclaimed programming, and award nominations and wins, Apple’s streaming service has struggled to find a footing among fans. A Bloomberg report published last summer indicated that studio executives were attempting to rein in spending on projects, but with the service accounting for only .2% of TV viewing in the US, the numbers still aren’t looking great.
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Apple’s hope, according to Eddy Cue, the company’s senior vice president of services, is that this partnership with Amazon puts its service in front of “as many viewers as possible.”
