Revolutionizing Nutrition: Industry, Academia, Regulator Deliberate to Leverage the Potential of Ayurveda Aahar

AYUSH

Posted On: 20 SEP 2024 7:38PM by PIB Delhi

On the second day of World Food India 2024, the Ministry of Ayush organized an exclusive session on “Revolutionizing Nutrition: Ayush Food Innovations for a Sustainable World,” at Bharat Mandapam, Pragati Maidan, New Delhi. The session brought industry leaders, policymakers, researchers, and innovative startups together to explore the vast potential of Ayush foods and nutraceuticals from global markets perspective.

The 90-minute session focused on how Ayurvedic principles and products can be adapted to modern nutritional needs while retaining their ancient therapeutic benefits. All speakers actively engaged in the discussion that covered topics around the theme including, startup growth, international market expansion, and the science behind Ayush-based nutrition.

Director All India Institute of Ayurveda Prof. Tanuja Nesari mentioned in her opening remarks that “Ayurvedic food is not only healthy but also tastes great. However, many people still think that if it’s Ayurvedic, it won’t be tasty.”There is a need to emphasize that Ayurvedic food can be both nutritious and flavorful, addressing the misconception that health-oriented food might lack taste.

Dr. Anupam Srivastava, Professor & Head, Department of Ras Shastra & Bhaishjya Kalpana, National Institute of Ayurveda (NIA) emphasized on Revolutionizing Nutrition: Ayush Food Innovations for a Sustainable World. He highlighted the significance of food security in India and the concept of Ayurveda Ahara. He discussed its benefits, various categories and the regulatory requirements.

Mr. Viral Tiwari, Co-Founder, Nuskha Kitchen shared insights on ‘Accelerating Growth and Innovation in Ayush Startups, Mr. Ashish Dixit, Head Regulatory Affairs, Dabur, Expanding Global Reach explained the the topic ‘Elevating Ayush Nutrition for International Markets’. Dr. Manish Pande, Director & Head of Project Analysis and Documentation Division (PAD Division), Quality Council of India (QCI) delved deeply on the subject of ‘Ensuring Quality and Compliance’ and Dr. Sonali Mohan, VP – R&D & BD (North), Avesthagen shared here views on ‘Ensuring Holistic Health while Addressing Stigma and Perceptions’.

The session moderator Dr. Radhe Krishan, Senior Media Advisor, Ministry of Ayush proposed the vote of thanks and lauded the participants of the session for their inputs and anticipated that this will help the stakeholders, especially, startups to gain multifaceted insights into the innovations happening around Ayurveda Aahar.

The well attended event was tailored for professionals in the Ayush and wellness sectors, including policymakers, business leaders, investors, regulatory officials, and academics. It was an opportunity to explore innovations and expand the global market for Ayush practices.

The session was aimed to build awareness and drive growth in the Ayush sector. All the Participants gained insights into strategies for market expansion, enhancing quality standards, and leveraging collaboration for international success.

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