Sales Intelligence Market Size to Grow by USD 2,940.9 million from 2022 to 2027: Increasing need to enhance the digital experience of customers to boost the growth – Technavio

NEW YORK, June 1, 2023 /PRNewswire/ — The global sales intelligence market is classified as a part of the global application software market within the global IT software market. The global sales intelligence market size is estimated to grow by USD 2,940.9 million from 2022 to 2023. The market’s growth momentum will be progressing at a CAGR of 14.76%. The increasing adoption of a cloud-based solution is driving market growth. The high volume of data supports the expansion of the global market. This is mainly due to the rising global Internet penetration.

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Sales intelligence market – Customer Landscape

Our report analyzes the life cycle of the global sales intelligence market from the innovator’s stage to the laggard’s stage. The report illustrates the lifecycle of the global sales intelligence market, focusing on the adoption rates of the major countries such as the US, Canada, China, India, Japan, and Germany. To help companies evaluate and develop growth strategies for 2023-2027. To help companies assess and develop growth strategies, the report outlines –

• Key purchase criteria
• Adoption rates
• Adoption lifecycles
• Drivers of price sensitivity 
• To unlock the detailed information on the customer landscape -, request a sample now!

Sales intelligence market – Vendor Analysis
Vendor Landscape – The global sales intelligence market is fragmented, with the presence of several global as well as regional vendors. A few prominent vendors that offer sales intelligence in the market are APIHub Inc., Cognism Ltd., Crystal Project Inc., Data Axle Inc., Demandbase Inc., Dun and Bradstreet Holdings Inc., Gryphon Networks Corp., HG Insights Inc., Lead411 Corp., LeadIQ Inc., LinkedIn Corp., List Partners LLC, Oracle Corp., Outreach Corp., SalesIntel Research Inc., UpLead LLC, Vainu. io Software Oy, Yesware Inc., Zoho Corp. Pvt. Ltd., and ZoomInfo Technologies Inc. and others.

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Vendor Offerings –

Demandbase Inc.- The company offers B2B sales intelligence platform which use artificial intelligence and human intelligence technology to gather and validate data from over 40 thousand sources.

Dun and Bradstreet Holdings Inc. – The company offers sales intelligence platform through business intelligence and analytics by proprietary software which targets small business needs and third-party risk assessment concerns.

Gryphon Networks Corp – The company offers a sales intelligence platform which provides cloud-based technology and a system to automatically capture, control and visualize sales and marketing activity, thus helping to improve management effectiveness, optimize outreach and reduce risk.

Sales Intelligence Market – Segmentation Assessment

Segment Overview
Technavio has segmented the market based on Deployment (Cloud-based and On-premise), Component (Software and Services), and Geography (North America, Europe, APAC, Middle East and Africa, and South America). 

• The market share growth by the cloud-based segment will be significant during the forecast period. Due to the cloud-based deployment, automation can be integrated with other healthcare software systems, including online booking and web-based payment and billing software. Cloud-based healthcare information software solutions are less expensive and more cost-effective than on-premises deployment due to features offered by service providers with flexible payment options such as recurring monthly payments and pay-as-you-go plans. Therefore, because of these advantages, it is anticipated that during the forecast period, the cloud-based deployment segment will grow at a faster CAGR than the on-premises deployment segment. 

Geography Overview
By geography, the global sales intelligence market is segmented into North America, Europe, APAC, Middle East and Africa, and South America. The report provides actionable insights and estimates the contribution of all regions to the growth of the global sales intelligence market.

• North America is estimated to contribute 40% to the growth of the global market during the forecast period. As businesses in the region are early adopters of cloud services and software, North America is the main market for sales intelligence solutions. Management consulting firms’ services are increasing in cost, which is one of the key factors influencing market expansion. Business analysis tools such as sales intelligence have emerged as a result of the expansion of new research firms and the accessibility of numerous databases. These tools enable businesses to gather valuable, usable data for a small fraction of the price that marketing consultants and sales teams would charge. Various companies and organizations in this region are also adopting sales intelligence solutions due to digitalization.

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Sales Intelligence Market – Market Dynamics

Leading driver – 

Increasing need to enhance the digital experience of customers – 

• With the increase in market competition, consulting firms are under constant pressure to deliver services in accordance with the changing demands of clients and at reasonable prices, which have prompted businesses to improve the efficiency of their marketing campaigns and operations by providing information to the target audience. Sales intelligence solutions analyze company-wide marketing data based on facts and provide statistical warnings to help businesses make marketing investment decisions. The software also connects resources and targets customers to give a complete picture of marketing initiatives, their efficacy over time, and their associated costs.
• Business organizations understand the importance of customer orientation in online marketing, which motivates them to invest significantly in sales intelligence software. It has become essential for organizations to manage the digital experience of customers effectively to retain existing customers and attract new ones. Customers are also keeping themselves updated about the latest technology in the market focus through the Internet. They read the website content to get the latest technology-related updates and reviews before making purchasing decisions. 

Key trend – 

Exponential growth of marketing intelligence – 

• The adoption of marketing intelligence among organizations operating in different industry verticals is rising significantly due to the rising demand for automated software to collect essential information that facilitates analysis and insightful decisions. Thus, the increasing need for a continuous and established process for identifying changing market conditions has enhanced the demand for market intelligence solutions.
• Marketing intelligence has also led to the automated collection of data that targets key customers, further enhancing the B2B processes and fueling the demand for sales intelligence solutions. The growing need for insightful data among organizations and the rising adoption of marketing intelligence e-platforms are also accelerating the adoption of sales intelligence solutions. Such factors will create growth opportunities for the global sales intelligence market during the forecast period.

Major challenge – 

Data security and privacy a growing concern

• Cloud-based sales intelligence software is a convenient and cost-effective solution for managing sales teams in an organization. Hosting confidential information on the cloud can make it available to the public and others. However, organizations will only transfer their data or information to the cloud if the services are secure and reliable.
• Adopting cloud-based sales intelligence software reduces the organization control over the data, and consulting firms become more dependent on cloud computing service providers. The risk of information leakage is also high, which could result in the misuse or manipulation of data. These issues can lead to multiple security and legal concerns related to organizational infrastructure, access control, risk management, auditing and logging, and regulatory and legislative compliance. Therefore, increasing concerns related to data security are many compelling organizations, especially SMEs, to delay the adoption of cloud-based sales intelligence software.
• While deploying cloud-based sales intelligence solutions, the data is with the vendors, which increases the chances of security violations. In a multi-tenant model, the risk of information leakage is high. For organizations, the information security of the data belonging to end-users and sponsors is vital while providing cloud infrastructure and applications. Many strategy consulting firms are also concerned about data loss and misuse by IT professionals that install the software. Sales intelligence solution vendors are concerned about security and are introducing measures to prevent any security breaches, as these significantly negatively impact their productivity and reputation. 

Drivers, Trends and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

What are the key data covered in this Sales Intelligence Market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the sales intelligence market between 2023 and 2027
• Precise estimation of the size of the sales intelligence market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the sales intelligence market industry across North America, Europe, APAC, Middle East and Africa, and South America
• A thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of Sales Intelligence Market vendors

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Table of contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Deployment
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Component
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022 

• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global – Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global – Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global sales intelligence market 2017 – 2021
• Exhibit 18: Historic Market Size – Data Table on Global sales intelligence market 2017 – 2021 ($ million)

• 4.2 Deployment Segment Analysis 2017 – 2021
• Exhibit 19: Historic Market Size – Deployment Segment 2017 – 2021 ($ million)

• 4.3 Component Segment Analysis 2017 – 2021
• Exhibit 20: Historic Market Size – Component Segment 2017 – 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 – 2021
• Exhibit 21: Historic Market Size – Geography Segment 2017 – 2021 ($ million)

• 4.5 Country Segment Analysis 2017 – 2021
• Exhibit 22: Historic Market Size – Country Segment 2017 – 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis – Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition – Five forces 2022 and 2027

6 Market Segmentation by Deployment

• 6.1 Market segments 
• Exhibit 30: Chart on Deployment – Market share 2022-2027 (%)
• Exhibit 31: Data Table on Deployment – Market share 2022-2027 (%)

• 6.2 Comparison by Deployment 
• Exhibit 32: Chart on Comparison by Deployment
• Exhibit 33: Data Table on Comparison by Deployment

• 6.3 Cloud-based – Market size and forecast 2022-2027
• Exhibit 34: Chart on Cloud-based – Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Cloud-based – Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Cloud-based – Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Cloud-based – Year-over-year growth 2022-2027 (%)

• 6.4 On-premise – Market size and forecast 2022-2027
• Exhibit 38: Chart on On-premise – Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on On-premise – Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on On-premise – Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on On-premise – Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Deployment 
• Exhibit 42: Market opportunity by Deployment ($ million)
• Exhibit 43: Data Table on Market opportunity by Deployment ($ million)

7 Market Segmentation by Component

• 7.1 Market segments 
• Exhibit 44: Chart on Component – Market share 2022-2027 (%)
• Exhibit 45: Data Table on Component – Market share 2022-2027 (%)

• 7.2 Comparison by Component 
• Exhibit 46: Chart on Comparison by Component
• Exhibit 47: Data Table on Comparison by Component

• 7.3 Software – Market size and forecast 2022-2027
• Exhibit 48: Chart on Software – Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Data Table on Software – Market size and forecast 2022-2027 ($ million)
• Exhibit 50: Chart on Software – Year-over-year growth 2022-2027 (%)
• Exhibit 51: Data Table on Software – Year-over-year growth 2022-2027 (%)

• 7.4 Services – Market size and forecast 2022-2027
• Exhibit 52: Chart on Services – Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Data Table on Services – Market size and forecast 2022-2027 ($ million)
• Exhibit 54: Chart on Services – Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on Services – Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Component 
• Exhibit 56: Market opportunity by Component ($ million)
• Exhibit 57: Data Table on Market opportunity by Component ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 59: Chart on Market share by geography 2022-2027 (%)
• Exhibit 60: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 61: Chart on Geographic comparison
• Exhibit 62: Data Table on Geographic comparison

• 9.3 North America – Market size and forecast 2022-2027
• Exhibit 63: Chart on North America – Market size and forecast 2022-2027 ($ million)
• Exhibit 64: Data Table on North America – Market size and forecast 2022-2027 ($ million)
• Exhibit 65: Chart on North America – Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on North America – Year-over-year growth 2022-2027 (%)

• 9.4 Europe – Market size and forecast 2022-2027
• Exhibit 67: Chart on Europe – Market size and forecast 2022-2027 ($ million)
• Exhibit 68: Data Table on Europe – Market size and forecast 2022-2027 ($ million)
• Exhibit 69: Chart on Europe – Year-over-year growth 2022-2027 (%)
• Exhibit 70: Data Table on Europe – Year-over-year growth 2022-2027 (%)

• 9.5 APAC – Market size and forecast 2022-2027
• Exhibit 71: Chart on APAC – Market size and forecast 2022-2027 ($ million)
• Exhibit 72: Data Table on APAC – Market size and forecast 2022-2027 ($ million)
• Exhibit 73: Chart on APAC – Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on APAC – Year-over-year growth 2022-2027 (%)

• 9.6 Middle East and Africa – Market size and forecast 2022-2027 
• Exhibit 75: Chart on Middle East and Africa – Market size and forecast 2022-2027 ($ million)
• Exhibit 76: Data Table on Middle East and Africa – Market size and forecast 2022-2027 ($ million)
• Exhibit 77: Chart on Middle East and Africa – Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on Middle East and Africa – Year-over-year growth 2022-2027 (%)

• 9.7 South America – Market size and forecast 2022-2027
• Exhibit 79: Chart on South America – Market size and forecast 2022-2027 ($ million)
• Exhibit 80: Data Table on South America – Market size and forecast 2022-2027 ($ million)
• Exhibit 81: Chart on South America – Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on South America – Year-over-year growth 2022-2027 (%)

• 9.8 US – Market size and forecast 2022-2027
• Exhibit 83: Chart on US – Market size and forecast 2022-2027 ($ million)
• Exhibit 84: Data Table on US – Market size and forecast 2022-2027 ($ million)
• Exhibit 85: Chart on US – Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on US – Year-over-year growth 2022-2027 (%)

• 9.9 UK – Market size and forecast 2022-2027
• Exhibit 87: Chart on UK – Market size and forecast 2022-2027 ($ million)
• Exhibit 88: Data Table on UK – Market size and forecast 2022-2027 ($ million)
• Exhibit 89: Chart on UK – Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on UK – Year-over-year growth 2022-2027 (%)

• 9.10 China – Market size and forecast 2022-2027
• Exhibit 91: Chart on China – Market size and forecast 2022-2027 ($ million)
• Exhibit 92: Data Table on China – Market size and forecast 2022-2027 ($ million)
• Exhibit 93: Chart on China – Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on China – Year-over-year growth 2022-2027 (%)

• 9.11 Germany – Market size and forecast 2022-2027
• Exhibit 95: Chart on Germany – Market size and forecast 2022-2027 ($ million)
• Exhibit 96: Data Table on Germany – Market size and forecast 2022-2027 ($ million)
• Exhibit 97: Chart on Germany – Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on Germany – Year-over-year growth 2022-2027 (%)

• 9.12 Japan – Market size and forecast 2022-2027
• Exhibit 99: Chart on Japan – Market size and forecast 2022-2027 ($ million)
• Exhibit 100: Data Table on Japan – Market size and forecast 2022-2027 ($ million)
• Exhibit 101: Chart on Japan – Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on Japan – Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 103: Market opportunity by geography ($ million)
• Exhibit 104: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers 

• 10.2 Market challenges 

• 10.3 Impact of drivers and challenges 
• Exhibit 105: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends 

11 Vendor Landscape

• 11.1 Overview 

• 11.2 Vendor landscape 
• Exhibit 106: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 107: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 108: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 109: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 110: Matrix on vendor position and classification

• 12.3 APIHub Inc. 
• Exhibit 111: APIHub Inc. – Overview
• Exhibit 112: APIHub Inc. – Product / Service
• Exhibit 113: APIHub Inc. – Key offerings

• 12.4 Crystal Project Inc. 
• Exhibit 114: Crystal Project Inc. – Overview
• Exhibit 115: Crystal Project Inc. – Product / Service
• Exhibit 116: Crystal Project Inc. – Key offerings

• 12.5 Data Axle Inc. 
• Exhibit 117: Data Axle Inc. – Overview
• Exhibit 118: Data Axle Inc. – Product / Service
• Exhibit 119: Data Axle Inc. – Key offerings

• 12.6 Demandbase Inc. 
• Exhibit 120: Demandbase Inc. – Overview
• Exhibit 121: Demandbase Inc. – Product / Service
• Exhibit 122: Demandbase Inc. – Key news
• Exhibit 123: Demandbase Inc. – Key offerings

• 12.7 Dun and Bradstreet Holdings Inc. 
• Exhibit 124: Dun and Bradstreet Holdings Inc. – Overview
• Exhibit 125: Dun and Bradstreet Holdings Inc. – Business segments
• Exhibit 126: Dun and Bradstreet Holdings Inc. – Key offerings
• Exhibit 127: Dun and Bradstreet Holdings Inc. – Segment focus

• 12.8 Gryphon Networks Corp. 
• Exhibit 128: Gryphon Networks Corp. – Overview
• Exhibit 129: Gryphon Networks Corp. – Product / Service
• Exhibit 130: Gryphon Networks Corp. – Key offerings

• 12.9 HG Insights Inc. 
• Exhibit 131: HG Insights Inc. – Overview
• Exhibit 132: HG Insights Inc. – Product / Service
• Exhibit 133: HG Insights Inc. – Key offerings

• 12.10 LeadIQ Inc. 
• Exhibit 134: LeadIQ Inc. – Overview
• Exhibit 135: LeadIQ Inc. – Product / Service
• Exhibit 136: LeadIQ Inc. – Key offerings

• 12.11 LinkedIn Corp. 
• Exhibit 137: LinkedIn Corp. – Overview
• Exhibit 138: LinkedIn Corp. – Product / Service
• Exhibit 139: LinkedIn Corp. – Key offerings

• 12.12 List Partners LLC 
• Exhibit 140: List Partners LLC – Overview
• Exhibit 141: List Partners LLC – Product / Service
• Exhibit 142: List Partners LLC – Key offerings

• 12.13 Oracle Corp. 
• Exhibit 143: Oracle Corp. – Overview
• Exhibit 144: Oracle Corp. – Business segments
• Exhibit 145: Oracle Corp. – Key news
• Exhibit 146: Oracle Corp. – Key offerings
• Exhibit 147: Oracle Corp. – Segment focus

• 12.14 Outreach Corp. 
• Exhibit 148: Outreach Corp. – Overview
• Exhibit 149: Outreach Corp. – Product / Service
• Exhibit 150: Outreach Corp. – Key offerings

• 12.15 SalesIntel Research Inc. 
• Exhibit 151: SalesIntel Research Inc. – Overview
• Exhibit 152: SalesIntel Research Inc. – Product / Service
• Exhibit 153: SalesIntel Research Inc. – Key offerings

• 12.16 UpLead LLC 
• Exhibit 154: UpLead LLC – Overview
• Exhibit 155: UpLead LLC – Product / Service
• Exhibit 156: UpLead LLC – Key offerings

• 12.17 ZoomInfo Technologies Inc. 
• Exhibit 157: ZoomInfo Technologies Inc. – Overview
• Exhibit 158: ZoomInfo Technologies Inc. – Product / Service
• Exhibit 159: ZoomInfo Technologies Inc. – Key offerings

13 Appendix

• 13.1 Scope of the report 

• 13.2 Inclusions and exclusions checklist
• Exhibit 160: Inclusions checklist
• Exhibit 161: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 162: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 163: Research methodology
• Exhibit 164: Validation techniques employed for market sizing
• Exhibit 165: Information sources

• 13.5 List of abbreviations 
• Exhibit 166: List of abbreviations

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