Samsung Electronics recently marked its presence at Milan Design Week 2024 with the illustrative exhibit, “Newfound Equilibrium.” This exhibition reflected Samsung’s mission for the harmonious balance between technology and design, seamlessly integrating into everyday life.
The “Newfound Equilibrium” concept was profoundly showcased through cutting-edge devices that embodied Samsung’s dedication to enhance customer experience with a mix of functionality, aesthetics, and advanced technology.
Samsung’s commitment to pushing boundaries and setting new standards in the global tech industry was significantly evident. Visitors left with a deeper understanding and appreciation of the company’s relentless pursuit of innovation and design excellence.
The creative team behind Samsung’s innovative designs comprises of more than 1,500 professionals from diverse backgrounds, working towards delivering customer-oriented design expressions. The exhibit, housed in Milan’s renowned Leonardo da Vinci National Museum of Science and Technology, showcased Samsung’s dedication towards achieving a harmonious balance between form and function in every product.
The exhibition was sectioned into four zones: “Essential,” “Innovation,” “Eco-friendly,” and “Interactive.” Each zone showcased a different side of Samsung’s technological innovations and dedication to enhancing everyday life.
In the “Innovative” segment, Samsung’s commitment to refining everyday life was apparent through interactive product presentations demonstrating how Samsung integrates state-of-the-art technology with daily items to enhance convenience and productivity.
Samsung’s balanced approach to tech-design at Milan
The “Sustainability” segment displayed the company’s commitment to environmentally friendly practices and energy-efficient appliances.
The final stops, “Infinite Dream” and “New Dawning” sections, shed light on Samsung’s collaborations with artisans, merging cutting-edge technology with traditional craftsmanship. In the “Future Landscape” section, innovative ideas for smart cities and space exploration were discussed. Lastly, the “Life Unstoppable” section focused on Samsung’s commitment to improving everyday life through technology.
Overall, “Newfound Equilibrium” encapsulated Samsung’s futuristic vision for technology and design, demonstrating its dedication to creating an enhanced life experience worldwide. The exhibition provided a glimpse of Samsung’s journey towards a progressive, technology-led, and design-forward future.
