Samsung announced a partnership with Flipkart, India’s homegrown e-commerce platform, to address growing demands of aspiring young consumers in the country. Galaxy F Series is built on Flipkart’s deep consumer understanding and Samsung’s innovation prowess, the collaboration between the two companies will bring consumer delight during the festive season and the much-awaited Big Billion Days.
The global first launch of the Galaxy F Series will serve the growing needs of a young audience for whom a smartphone has become an absolute necessity during this time, for their social and professional needs. Industry reports suggest that the number of smartphone users in India is estimated to reach over 760 million by 2021, and with the majority of Indians using their smartphones for either work or education purposes for at least 6 hours a day, a high-performance smartphone is no longer an aspiration, but a necessity.
“At Samsung, we are obsessed with consumer-centric innovations. Galaxy F designed in India in collaboration with Flipkart is a celebration of the rising aspirations of socially savvy consumers. With Galaxy F, Samsung and Flipkart are offering a feature-loaded option for young consumers who want to live life to the fullest. Galaxy F’s proposition is ‘full-on’ – the lifestyle that defines today’s young Gen Z consumers and we are confident that F Series smartphones will live up the ‘full-on’ credo,” said Asim Warsi, Senior Vice President and Head of eCommerce Business, Samsung India.
Speaking about the partnership with Samsung, Kalyan Krishnamurthy, CEO, Flipkart Group, said, “As a homegrown company, we take pride in truly understanding the pulse of Indian consumers and working collaboratively with brands to bring value products. Our strategic partnership with Samsung reinforces our commitment to make the latest in technology accessible to over 250 million customers across Bharat, during a time when smartphones are bringing immense value to people’s lives.”
Flipkart has many affordability constructs designed to help millions of consumers get access to the latest smartphone offerings and this includes offerings like Buy Now Pay Later, no-cost EMIs, Product Exchange, and cardless credit, which allows consumers to purchase or upgrade their phones with ease.
