bigbasket makes inroads in the category of plant-based meat through Shaka Harry
Bangalore, October 27, 2021: Shaka Harry, a plant-based meat brand announced its collaboration with bigbasket (A TATA Enterprise), India’s largest online supermarket. This collaboration with bigbasket will take the products of Shaka Harry across Mumbai, Delhi, Bengaluru, Hyderabad, Chennai, Pune, Ahmedabad & Gurgaon.
Commenting on the collaboration Mr Seshu Kumar Tirumala, National Head, Buying and Merchandising, bigbasket said “At bigbasket, we continually keep ourselves abreast of new trends and categories and introduce them to our customers. Plant-based meat is gaining popularity among Indians due to its health benefits and surprise flavours. We have a large assortment of plant based “Ready to Eat” foods range for customers looking to substitute/ supplement their meat intake with plant-based foods.“
Anoop Haridasan, Co-Founder, Shaka Harry said “Plant-based protein is becoming increasingly popular, particularly in areas where meat consumption is high, not only globally but in India as well. Consumers all around the world are catching on to this trend, and countries like India are following suit, changing their lifestyles to be more sustainable and consume food that is naturally sustainable. The goal is to offer Shaka Harry as a healthy and tasty meat alternative and to deliver Shaka Harry products to every Indian household to begin a trial. The lockdown has increased the need for easy convenience to the products in the Indian households. This will help them to choose from a wide range of products without even stepping out of their comfort zone and will get them in their doorstep.”
