Ephemeral messaging app Snapchat has witnessed over 100% year-over-year growth in daily active users (DAUs) in each of the last five quarters, Snap Inc chief executive Evan Spiegel said at the company’s annual partner summit held virtually on Thursday. Spiegel, however, didn’t disclose any further details on it.
Snapchat had disclosed in February that its userbase had crossed the 60 million-mark in the country in the fourth quarter of 2020. During his keynote speech at the event, Spiegel said the app now reaches over 500 million monthly active users across the world, with roughly 40% of the company’s userbase located outside of North America and Europe. An average user opens the app 30 times a day, he added.
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Last month, Snap Inc had reported a global daily active userbase of 280 million in Q1 2021, up from 265 million in Q4 2020 and a 22% jump year-over-year. The company doesn’t provide a country-wise breakup of its user base.
Snap’s India focus
In recent years, Snap has doubled down on the Indian market after witnessing significant growth in its user base.
The country is one of the first markets where Snap Inc. has made investments to localise its product, including building local augmented-reality creator communities, local content, and investing in local marketing initiatives.
This includes rebuilding Snapchat’s Android app with support for nine Indian languages and an India-specific version of its content discovery platform Discover that now has over 85 local channels. The company also extended its short video offering Spotlight to India in March this year and debuted its first India original series through the Discover platform later in the month.
In February this year, Snapchat Chief Financial Officer Derek Andersen had stated the company’s plans to extend its India localisation playbook to grow its base in several other countries.
“We focused on India early because it has a large and fast-growing population of young smartphone users, high-speed mobile networks are expanding quickly, and GDP per capita is growing rapidly,” Andersen had said during the company’s first investor day in February this year.
Last month, Snapchat had said that it now has more daily active users on Android than on iOS, in quite a turnaround for the social media platform, which didn’t focus on Android until 2019.
