Without the guidance of beauty bloggers, modern beauty purchasing is difficult to imagine.
Social media and creators are used by cosmetic and beauty brands to build strong, dependable relationships with their customers. Being on the same page, keeping an eye out for emerging trends, and responding quickly are essential. When it comes to beauty companies, there used to be a standard image: a supermodel who was white, skinny, and obviously flawless starred in a God-knows-how-many-million-dollar TV advertisement campaign. Influencers are now preferred by the beauty industry above supermodels because social media and bloggers are the new glossy magazines.
By sharing and spreading the word, influencers work in a brand’s favor.
The second most popular subject on YouTube after gaming is beauty. Instagram literally encourages self-expression, attractiveness, and image. Influencers in the beauty industry make it simple to promote products from firms to their audiences. A low-cost strategy for expanding a firm, raising exposure, and entering new markets is to work with influencers. Additionally, all parties involved must benefit from a relationship for it to be successful. Influencer marketing programs typically yield a return on investment that is more than six times the initial outlay.
Products to offer may be as basic as sunscreen, but they could also contain a wide range of items you had never heard of before the advertisement, such as leg masks, body shimmer, green lipstick, and armpit hair dye.
So let’s find out how bloggers make it work and take a look at some brand-influencer partnerships in the beauty industry.
Kiko Milano & Tess Masazza
With her fusion with Kiko Milano, the French-Italian actress Tess Masazza transports you to the golden age of Italian cinema. Tess was one of several influencers who used Kiko Milano’s Dolce Diva line to recreate their favorite vintage diva looks. But Tess’ ability to make the story come to life is what makes this specific collaboration unique. Her ability to capture your interest and use ingenuity to transport you to the life of an Italian Diva is impressive. Instead than focusing on the cosmetic products, people are more interested in how they represent what it’s like to be a young superstar in the country.
ColourPop Cosmetics & Julian Burzynski
Julian is an unusual business associate. Recently, we’ve observed beauty firms succeed by utilizing distinctive influencers from outside the conventional beauty and skincare arena. This is compatible with ColourPop Cosmetics, and Julian Burzynski is a fantastic fit for ColourPop in return. They collaborated to introduce the The Powerpuff Girls X ColourPop line. Julian significantly surpassed his typical videos this time. Burzynski is known for his funny lip sync videos of well-known TV and movie performances, but here he recreates The Powerpuff Girls’ infamous opening! For his audience to learn about the cosmetics and see their striking colors was a clever and entertaining touch! What best encapsulates this integration? Julian’s video received the following response from ColourPop: “You just conquered the internet.”
Rare Beauty & Alessandro
Excellent social listening is what makes this cool. Every blogger marketer’s dream is realized by Rare Beauty. They excel in finding and working with individuals who produce excellent organic content with high involvement. Meet Alessandro, who in the first few days of May blew up the engagement rankings with his hilarious spoof call-out video. Immediately after Alessandro disclosed that the business had sent him some Rare Beauty items as a gift to try! Excellent plan that benefits everyone. Embrace natural brand adoration and work with an influencer who is a rising star in the beauty industry to grow a diverse following.
Anastasia Beverly Hills & Mikayla Nogueira
It is best to be honest. Honest reviews are the best part of this collaboration. As beauty firms become more accustomed to and at ease with TikTok, we can now observe a new model for product introductions. The ingredients include the final product, a theme (such as a riddle, song, challenge, dance, etc.), specifically composed music, and a trademarked hashtag. Even though Anastasia Beverly Hills blended all of these components to create their new Magic Touch concealer, their partnership with Mikayla is what stands out the most. In a moving TikTok video, Mikayla praises the new concealer’s “incredible” coverage. Her subscribers may view all of the new concealer’s technical details, estimate the coverage it provides, see how it applies, and see how it interacts with other products. Together with Mikayla, the audience has the opportunity to experience a virtual try-on. Additionally, customers can hear her sincere praise for the goods from top to bottom. More engagements were generated by this product launch collaboration with Mikayla than any other.
Chanel Beauty & Ava
In-store shopping, we’ve missed you! In order to celebrate, Chanel invited beauty bloggers to their New York location where they would receive gifts and makeovers. Ava accepted Chanel’s invitation, and in return, Chanel recorded a video of her exploring the store. Because Ava showed herself getting pampered with a natural beauty makeover in the Chanel store, this video had about nine times more interaction than the typical unpacking video she shared the following day! Through the indulgent and open experiences of beauty influencers, it is an engaging and innovative approach to market your business.
Clearly, this is the ideal partnership. When it comes to influencer partnerships, a beauty blogger that truly uses your brand’s goods, cherishes your brand’s reputation, and dreams about it is a match made in heaven. Finding influencers that genuinely love and promote your brand with a little effort pays off in the millions. As soon as Ava reveals that she received an invitation from Chanel, her “dream brand,” her enthusiasm is evident and contagious. After all, influencer marketing relies on developing connections, and the best ones maintain a foundation of openness, enthusiasm, and shared principles. As we can see, strong engagement is a result of great content and excellent narrative, two factors that make integrations effective. While social commerce is still expanding, organizations need to realize that social media is much more than just a place to make sales.
Brands who utilize these channels efficiently do so in a way that promotes collaboration and co-creation in the beauty, wellness, and health industries. Building a forum among fans enables considerably higher brand acceptance.
When looking for influencers, you may uncover the most pertinent information with the help of the Hypetrain Search & Analytics tool, ensuring that your influencer marketing campaign process is as transparent as possible. To join, click here.
