Timex, a world leader in the watchmaking industry, celebrates its 170th anniversary, honoring the brand’s rich heritage and legacy of crafting durable timepieces that are made to be worn and loved for a lifetime.
Since 1854, Timex has proudly stood out in embodying the spirit of American ingenuity, boldly shaking up a 300-year-old industry to craft quality, accessible timepieces, and carving out their place in time with a legacy of firsts in watchmaking. They challenged the status quo, taking timekeeping off the mantles of the 1% and bringing it to the world with the innovation of brass movements and mass assembly lines. They moved the watch from the pocket to the wrist and created the “watch that made the dollar famous”.
Timex made women’s timepieces an accessory, not an heirloom and even tested their watches on live television. The brand invented the first smartwatch certified by NASA and shot it into outer space, introduced the first sports watch, and today still crosses nearly every finish line. With INDIGLO, Timex changed the way the world tells time in the dark.
Timex ventured into the Indian market nearly 35 years ago in 1988 with the launch of its acclaimed watch franchises – Marlin, Waterbury, and Q Timex. Timex India added Fria, a collection created for fashion-conscious modern Indian women perfectly blending classic designs and modern interpretations to the brand’s legacy.
Mr Deepak Chhabra, Managing Director of Timex India expressed, “It’s an absolute moment of pride for us to be a part of this iconic heritage and celebrate this milestone of 170 years of global excellence. From the launch of Timex’s iconic franchise Marlin, the brand has continued to build a legacy through technological innovation and contemporary designs. A Timex does more than just tell time; it tells your story. Our 35-year-old journey in India aligns with current fashion trends, solidifying our relevance and deepening our connection with Indian consumers.”
