Every website owner trying to increase profit faces the necessity of performing SEO (search engine optimization) analysis. All search engine algorithms are based on backlinks; for Google, it is the essential factor. You can start with backlinks if you are not ready to perform the complete SEO (on-page, off-page, and technical audits).
Backlinks are links from one site to another. They are required for search engines to rank the website and understand if it is relevant, confident, and authoritative. For website owners, they increase traffic from third-parties web resources. Without backlinks, only unique websites without competitors can survive, but you won’t be long on the high position of SERP (search engine results page).
As you see, the necessity of backlinks is evident. In this article, we propose the three most effortless ways to get backlinks and how to check links. Although there are many strategies to get backlinks, we will discuss the best practices in three options: free, paid, and natural backlinks.
1. Create engaging or original popular content
This way is the most time-consuming to perform, but it is the most natural and the most appreciated by search engines. You need to create content that other website users will share. It can be infographics, illustrations, funny short videos, unique research, or valuable free tools. You can become a leading expert in making unique and original reviews, this type of blog is very popular, and you can make an additional profit from this. Additionally, all search engines reward websites with valuable information, and the more such content you will have, the higher rank you will receive too. The top result is if you create virus content, the number of backlinks becomes unlimited, but conversion to your product or service likely will not be high.
All changes in incoming traffic can be easily seen with check links tools. These tools are available for free but are limited to a number of links and projects or under paid subscriptions. For example, free ones are OpenLinkProfiler, Google Search Console, Seobility, Ahrefs, and Linkchecker. Based on their reports, you can check what type of content has backlinks and which anchor texts and keywords are used. If you make a valuable popular product or service, in the end, it will promote itself.
2. Ask to make a guest blog/review/post on your product or services
One of the most effective methods is to write a guest blog, post, or review with the link to your website and to ask other resources to post it. This backlink also looks organically for search engines; you only need to choose relevant resources. Also, each website owner has rules for the posts, so you may be asked to write in a special style, including some website ideas, with the required number of symbols or visual content. All review posts should be free of plagiarism too. You can hire an experienced copywriter willing to write guest blogs or reviews for you; this way also becomes more manageable.
Unfortunately, domains with high authority have stricter rules, a waiting list, and they are mainly not for free. You can even write hundreds of emails to many web admins until you agree on one post. If you do not want to write something by yourself, you can ask other websites, bloggers, and platforms to put a link to your website in their reviews, but they can also charge you. The good news is that you are open to a choice of websites; you can contact all relevant websites for your industry, interests, products, or services for guest blogging. It is recommended to have a variety of backlinks from different resources, not from one. The effectiveness of this way is checked the same with backlinks checkers or part of SEO reports.
3. Paid link building campaigns
This way is the easiest implementation if you are not short of money. You make the order to the corresponding service, and external resources do all the work. The list of agencies is not limited to the following – OutreachZ, RankZ, Whitespart, Siege Media, Fatjoe, etc. You have the freedom to pick the domains, check their metrics, ranks, traffic, and estimated revenue. Most agencies propose an individual approach and provide websites for backlinks relevant to your niche. Usually, such created backlinks look organic and “white-hat” and help to raise your rank in search engines, but be careful and check reviews about the chosen agency.
For this service, you receive guaranteed placement of backlinks to your website based on a fixed rate. Some agencies have reasonable prices, and some do not. Some companies can propose a refund after placing the first ten links; this is an excellent opportunity to check the quality of service. In addition to the links, the result will be a detailed report listing local citations that were built. All links should be content-driven. Some agencies not only distribute the links by inserting them in the content of third-parties’ webmasters but also write blogs/reviews and posts with backlinks (check the previous point) by a network of writers.
Conclusion
Creating a compelling backlink profile is a key target for website owners to increase their profit. There are different ways to get backlinks, but you should always choose “white-hat” methods that look organic. Of course, there are no guarantees that the search engine algorithms will remain the same, but for sure, backlinks there will play a significant role. So, ensure that you keep an eye on your backlink profile and include only thematically relevant links from related and high-ranking domains. Your niche’s links are more valuable than dozens from generic or different niches.
Finally, regularly check how your backlinks work with link checkers. This will help to find broken and toxic links. In some cases, the revenue of all your actions can be long to wait, but do not get discouraged. If you regularly perform SEO or its part, check metrics, and follow their advice, you are on a good path. Many agencies can do the most challenging part for you, making backlinks easy to handle.
