The Consumer Technology Association (CTA) announced that Twitter CEO Jack Dorsey and NBA Commissioner Adam Silver will sit down for a conversation with ESPN anchor Rachel Nichols at CES 2019. The session, #NBATwitter: A Conversation with Adam Silver and Jack Dorsey, will discuss their innovative partnership, the NBA’s approach to sports technology with a spotlight on #NBATwitter and the reasons the vibrant community continues to flourish. Owned and produced by CTA, CES 2019 will run Jan. 8-11, 2019, in Las Vegas. Moderated by Nichols, Dorsey and Silver will speak from the CES Sports Zone Stage.
“The partnership between Twitter and the NBA illustrates the ever-growing symbiotic relationship between sports and technology,” said Gary Shapiro, president and CEO, CTA. “We’re thrilled to welcome Jack Dorsey and Adam Silver to the CES stage to discuss the future of sports, entertainment and technology and its impact on fan engagement.”
CES 2019 will be the global platform for sports technology innovation. Returning to the show for 2019, the CES Sports Zone will feature the latest tech innovation impacting all facets of sports – from athletic performance to fan engagement and the business of sports on and off the field. In addition to exhibits, the Sports Zone conference program will feature athletes and industry experts as they explore the future of sports technology, including the quantified athlete, immersive fan experience, smart venues and eSports. Another aspect is the CES Sports Zone Lounge hosted by Sports Innovation Lab and sponsored by the NFL Players Association.
CES attendees will be able to experience the excitement of eSports firsthand via The Gamespot eSports truck located in the CES Sports Zone of Tech West (#45822). Featuring 10 gaming kiosks for both professional gamers and attendees to showcase their skills in Mario Kart and the newly released Super Smash Brothers, the truck will host a series of competitions and invite all to take part in periods of open play. Highlighting the rising popularity of eSports and showcasing Gamespot’s unique ability to connect with this highly engaged fanbase, it’s a great way to witness the phenomena that is eSports and for brands to see the importance of reaching this massive audience.
CES Sports Zone at CES 2018 saw every sports league represented, including Major League Soccer, MLB, NASCAR, NBA, NCAA, NFL, NHL, US Olympic Committee and WWE. Professional athletes, such as Shaquille O’Neal, Charles Barkley, Joe Montana, Landon Donovan, Bryce Harper and Michael Phelps made appearances and contributed to the narrative surrounding sports technology innovation.
Some 4,500 exhibitors will unveil life-changing technology across every major industry at CES 2019, across a show floor spanning 2.75 million net square feet. CES provides executives, industry professionals and government leaders access to the very latest transformative tech, such as 5G connectivity, artificial intelligence, augmented and virtual reality, smart home, smart cities, machine learning and more.
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