Union Minister Dr. Virendra Kumar inaugurates the 21st Divya Kala Mela in Jabalpur, Madhya Pradesh

Ministry of Social Justice & Empowerment

Posted On: 19 OCT 2024 8:47PM by PIB Delhi

The 21^st Divya Kala Mela, a monumental fair dedicated to the economic empowerment of persons with disabilities (PwDs), is being held at Jabalpur, Madhya Pradesh, from 17^th to 27^th October 2024. The fair was officially inaugurated today by Union Minister for Social Justice and Empowerment, Dr. Virendra Kumar, alongside Minister of Social Justice and Empowerment, Madhya Pradesh, Shri Narayan Das Kushwaha and Shri Ashok Rohani, MLA of Jabalpur.

Other dignitaries present at the event included senior officials from the Government of India and Madhya Pradesh, graced the occasion, with active participation from Shri Rajeev Sharma, Joint Secretary, DEPwD, Shri Naveen Shah, Managing Director of National Divyangjan Finance and Development Corporation (NDFDC), and Shri Deepak Kumar Saxena, District Collector of Jabalpur.

The grand event is a shining example of India’s commitment to fostering inclusive growth, as it offers an exceptional platform for differently abled entrepreneurs to showcase their products, talents, and skills. With around 100 stalls, the fair has been meticulously organized to promote self-reliance, encourage business ventures, and amplify the impact of PwDs in line with Prime Minister Shri Narendra Modi’s ‘Vocal for Local’ vision.

Addressing the event, Dr. Virendra Kumar informed about the tremendous success of the Divya Kala Mela since its inception in 2022, with over 20 fairs organized across the Nation, generating a combined income exceeding ₹15 crore for participating Divyangjans. He further announced a special job fair for PwDs, to be held on 25^th October 2024, providing new employment avenues and reinforcing the government’s commitment to ensuring equal opportunities for all.

It was further informed that a special highlight of the event is the distribution of loans worth ₹1.21 crore by Madhya Pradesh Gramin Bank, Union Bank, and IDBI Bank to disabled entrepreneurs, a crucial step in bolstering their businesses. To date, the Divya Kala Mela initiative has facilitated loans worth over ₹12 crore, promoting business expansion and fostering a culture of entrepreneurship among PwDs. Moreover, the distribution of essential aids and assistive devices like hearing aids, motors, and lifts has further empowered the differently abled community, he added.

In his keynote address, Shri Narayan Das Kushwaha praised the Divya Kala Mela as a transformative initiative by the Government of India, which has paved the way for economic empowerment, recognition, and self-reliance for Divyangjan artisans and entrepreneurs. He highlighted that this platform serves not only as an economic catalyst but also as a beacon of awareness and skill recognition for PwDs across India.

Adding a festive touch, a vibrant cultural programme titled ‘Divya Kala Shakti’, showcasing the talents of Divyang artists from across India, will be held alongside the fair. With performances already having taken place in 15 cities, ‘Divya Kala Shakti’ has become a national platform for the creative expression of PwDs, bringing their talents to the forefront.

In his address, Shri Sandeep Rajak, State Commissioner for Persons with Disabilities, urged the Government to host a World Art Fair in Jabalpur, envisioning a grand collaboration between the public sector, private companies, and NGOs, united by the common goal of empowering the Divyangjans.

CMD of NDFDC, Shri Naveen Shah, also extended a warm invitation to the citizens of Jabalpur, encouraging them to visit the fair, support the talented Divyang artisans, indulge in delectable local food, and enjoy the colorful cultural programmes. He emphasized that the fair is free and open to the public, making it a not-to-miss event for everyone.

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