Using Modern Tech Solutions To Go The Extra Mile For Consumers
Tech advancements have allowed modern businesses to unlock better outcomes in all environments. Perhaps most importantly, though, it can be utilized to impress clients like never before.
While business success can take many definitions, nothing else matters if you do not have happy customers. Therefore, client-centric improvements are always a smart use of modern tech. Here are some of the best ways that you can utilize advanced systems to do more for the consumer. In turn, it should give you a huge advantage in an increasingly competitive arena.
Provide Secure Interactions
Consumers now provide more data to the brands that they use than ever before. Moreover, they are increasingly aware of the threats posed by cybercriminals and data theft. Therefore, if your business is ever going to gain and maintain its trust, it must ensure that all interactions are handled securely.
Firstly, you must always work using safe software and systems. Especially with anything that holds sensitive client info. In just one year as Apryse, the company has taken information security to the next level. As such, all documents that contain personal data about the client will be protected. Better still, it utilizes generative AI and a host of other tools to deliver the best outcomes. Users will be far happier when they know their data is safe.
Crucially, firms should invest in secure systems for processing payments either online or offline. Advanced point-of-sale systems manage both in-store and eCommerce elements with incredible reliability. Tools that have two-way encryptions, multiple-step authentications, and other security features are key. They won’t only make clients trust the venture. They’ll also see that you value their privacy and best interests.
Use Data-Driven Customer Experiences
Customer experiences play a key role in the relationship between your band and the client. When you stand out from the crowd by delivering a quality service, though, your appeal to new leads will significantly grow. Perhaps more importantly, it will go a long way to gaining their loyalty. Data analytics are your greatest asset.
First and foremost, you must learn to appreciate the role of a thoughtful customer experience strategy. Once you have defined what truly matters to the customer, a range of tools can be used to automate processes and guide your future decisions. Whether it’s monitoring the behaviors that actively lead to sales or using programmatic ads is up to you. Virtual Reality and Augmented Reality can also be integrated for immersive experiences.
Analytics and automated triggers remove the guesswork. It additionally guarantees a customer experience that is built with your audience in mind. Once the consumer feels that your company ‘gets them’, there is a far better chance of them using your business more frequently. Likewise, there is a direct correlation between customer experiences and transaction values.
Promote Easier Transactions
While customer experiences deserve holistic approaches, transactions are the biggest feature. If you do not provide a smooth transaction, many customers will abandon the purchase. Similarly, if they have a bad experience, they’ll learn from it and avoid using the business again. Embracing advanced tech in this arena is vital.
An advanced point-of-sale system should facilitate payments across online and offline channels. Platforms like Payanywhere deliver the hardware and software to do this. In turn, clients have a clear, concise, and comprehensive purchasing experience. Across all interactions. Crucially, it also gives users the opportunity to use an extensive range of payment types including all major debit and credit cards.
The transaction shouldn’t be limited to easy and secure payments. When working online, tech tools for language translations or currency exchanges will impress. Confirmation emails followed by order status updates should follow. It builds excitement for the client and removes their doubts. Providing transparency at every stage of the process will also reduce the number of queries you receive.
Help Them Get More Value From Your Products
All customers deserve to feel that they are getting value for money from your business. However, it is your job to provide it. Thankfully, there are several ways to do this without even altering or upgrading the products themselves. In today’s digital landscape, the combination of content marketing and automated customer care is king.
The former can manifest itself in many ways. Explainer videos are a very popular choice, not least because they can help clients learn about product features. It can also be a great way to promote accessories or related products in a subtle way. When you deliver guides and tutorials, one of the key benefits is that clients get a new lease of life out of the product. It’s even better if they feel that they’ve found this out for themselves.
When thinking about customer care support. The use of chatbots and Live Chat facilities is the key to success. Aside from satisfying a need for speed that is shown by most modern consumers, it gives them clear answers. Whether it’s troubleshooting a fault or learning to get more out of a new function doesn’t matter. Adding a forum or place for consumers to help each other can be another equally beneficial move.
Show That You Are A Responsible Company
Consumers judge businesses on many different criteria. Given that most people now want to actively protect the planet, your impact on the environment is a key feature. Customers want to choose companies whose views align with their own. So, if yours feeds into their desire to adopt a greener lifestyle, it will give you an advantage.
Firstly, you should look at client-facing upgrades. Switching to eco-friendly packaging, for example, can make a huge difference in how they view the company. Likewise, incorporating paperless billing and messaging is an easy way for modern tech to reduce your usage of resources. Automated machinery can also reduce material waste throughout the manufacturing process. It saves money, the environment, and your reputation.
A host of additional steps can be used in and outside of the workplace. Renewable energy and energy-efficient appliances are particularly useful improvements. Meanwhile, switching to eco-friendly vehicles powered by EV technology will make a difference. It is another move that will be visible to consumers on the road to influence their views. All of the improvements can also be promoted as a part of your brand identity.
Provide Ongoing Clear Communication
Many companies fall into the trap of abandoning their commitment to the client once a sale has been made. The best companies understand the need to communicate more regularly. It shows you value the customer and keeps your brand fresh in their minds. However, knocking at their door, for example, isn’t convenient for them or you.
Tech solutions facilitate smooth communications that work out better for both parties. VoIP tech has made it far easier for companies to manage telephone calls, even internationally. Meanwhile, Clicksend can deliver automated messages to thousands of clients within seconds. It is a great way to build awareness of promotions, not least because open rates are very high. It can also be used for personalized messages like appointment reminders.
Email is another top tech tool for communication purposes. The right strategy can automate email marketing streams to push clients down the sales funnel. Adding personal touches, like their name or suggestions based on past purchases, can make a big impact. Alternatively, cart abandonment emails can be sent to help recover a sale that previously looked lost. It’s a very wise move as the user has already shown an interest.
Educating And Entertaining
The concept of educating clients through content has already been touched upon with the idea of explainer videos. However, modern tech and digital content can be used to educate and entertain consumers too. The first example is marketing campaigns that occur on social media, digital billboards, PPC, and search engines.
However, it should be noted that consumers need to know that your business can be trusted to deliver the best products and services. One of the best ways to achieve this is by showing that you are an authoritative voice. A blog, vlog, or podcast enables you to do this in an engaging and entertaining fashion. If nothing else, it gives consumers a reason to keep returning. The additional touchpoints can boost your hopes of a sale.
The great thing about your content is that you do not have to comment on your products explicitly. It can be equally educational and entertaining to highlight your understanding of the industry. If you sell running attire, content on training routines, nutrition, race results, and other developments is ideal. It’s also a chance to show the people behind the brand and open the door to new revenue streams like affiliate marketing.
Help Them Save Money
While the word value should not be confused with the word cheap, you must not ignore the fact that consumers care about financial matters. Therefore, using tech to reduce the cost of your products without compromising quality should be a priority. Introducing AI and automated processes is a great starting point. Meanwhile, looking for ways to make products more durable is another very popular method.
Other ideas like using 3D printed parts can reduce the costs. Pass those savings on to the client and you should have a clear advantage over the competition.
