Today, social media is one of the best tools to put you on the map of your country and the world. Many people use social media platforms like Twitter, Instagram, and Facebook not only for social life but also to grow their careers. There is a pool of potential employers seeking qualified professionals from every country. Therefore, if you play your cards right, you could land the job you’ve been dreaming about or a six-figure salary.
Because of the benefits of establishing one’s presence on social platforms, people nowadays seek services such as those of SMM panels to grow their social media presence. These panels help them get free Facebook likes, followers on Twitter, or even higher interaction with posts on other platforms. So as you strive to make a good impression on your social channels, here’s how you can boost your career on social media:
Do a Short Course in Social Media Management
Today you can learn almost anything on the internet. You can find tips on how to grow your socials, market yourself or make more sales. However, you will need more than Google to learn the ropes of social media management. Studying about the same helps give you insight and deep knowledge on how you can excel in social media. In addition, it helps you know the terminologies to use when advertising yourself and do’s and don’ts when looking for a job. It would help if you followed a few influencers on the same career path as you to get inspiration on what to do and how to grow your career.
Do a Social Media Audit
If you have decided to use your page for professional purposes only, you should ensure that it has professional content only. Conduct an audit and filter your posts. It would help to delete posts that may compromise your career or don’t depict intelligence. It is imperative to remember that employers everywhere are watching and may be among your followers. Similarly, follow influencers in the same niche and borrow some helpful tips to grow your page.
Choose the Right Social Media Platforms
While most people use social media platforms like Facebook, it would be best if you decided on a target audience to attract the right people. However, all socials can help grow your career when used correctly. Facebook has the most users and can be a great platform to start off.
Instagram allows you to post for free or sponsor your post to reach specific people. LinkedIn, on the other hand, helps narrow down your audience to target potential employers. You get to interact with professionals in a similar field and attract employers in your line of work.
Have a Social Media Strategy
Don’t just go into it blindly! A social media strategy is imperative in growing your career on social media. According to social media experts, the four social media strategies include the following:
- An open social media strategy entails making everything on your social media public. Therefore, anything you post should be authentic, as anyone on social media can see.
- Audience Strategy – Having an audience strategy separates business from pleasure. In short, it has one social media platform to post work-related content and market yourself and another for your social life.
- Content Strategy – It takes a lot of time to market and grow any social media page. Therefore, if your page has many followers or you get many free Facebook likes on your page, you can use it for business as well. You have to post valuable and well-filtered content.
- A Custom Strategy – A custom strategy entails posting different content for different audiences. You can manage who views what post and post content differently.
Keep in mind that the strategy you choose will impact the growth of your career, and you should therefore choose wisely.
Include the Right Terminologies and Keywords
Filtering terminologies and keywords to include the most relevant ones can attract prospective clients. Including keywords in your bio and job description is one of the surest ways to showcase your achievements and attract employers. It can also help build your network or earn income.
For instance, if you are skilled at revamping resumes, you could mention them on your profile and bio and convince people how you can make them attractive. You may attract people who want similar services done and make a career out of it. Give detailed information in your bio to lure potential employers and the right audience.
Use Social Media to Learn
Besides growing your page, social media has many learning opportunities you can use to grow your career. For instance, you can take a short course on SEO to know the proper terminologies clients look out for. Also, you can learn computer skills like programming and digital marketing that will help you grow personally and as a brand.
Set Up a LinkedIn Profile
LinkedIn is one of the best social media platforms to grow your career. First, create a LinkedIn profile and give a detailed explanation of what you do and your achievements as well. Next, add all the institutions you have attended and the relevant certifications to get prospective job offers. Don’t leave out all pertinent information. In addition, you could use the right keywords you have learned to make you stand out among thousands of job seekers.
Tips for building a great LinkedIn profile include the following:
- A clear professional photo
- Catchy summary
- Detailed information on your expertise and achievement
- Your skills, certifications, and endorsements
- A catchy headline
In Summary
Social media is a great tool to grow your career, create professional connections, and put you out there for prospective employers to identify you. However, it can be both helpful and detrimental to your career, depending on how you use it. It would help to separate your business page from your personal page to keep track of your posts. You want to be careful about your posts, as some posts may drive off potential clients and employers. Whatever social media platform you decide on, ensure that your page is attractive as it showcases your achievements.
